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:: Spotlight :: Sydney International Spa & Beauty Expo 2010

By: Carmine Pascuzzi

hair & make-up by Rachel Montgomery @ Art House Creative Management

This year Australia’s premier spa and beauty trade event, the Sydney International Spa & Beauty Expo 2010, is back with more innovation, a fresh vision and a new focus on all things on the spa and beauty business spectrum. Leading brands Payot, Thalgo, Youngblood, Dermalogica, Essie, OPI, Sothys, Pelativ, Danné Montague-King and Minx Nails, to name but a few, will be exhibiting at this year’s Expo.

‘Health and Wellbeing’ is again a focus and this year visitors can explore how this contemporary approach to the industry will transform their businesses. Innovative technologies, the newest spa and beauty trends and a stellar lineup of industry professionals are all included in this year’s lineup.

This holistic approach to health and business will be explored in the themed Concept Spa area, set to push the boundaries of innovation by taking visitors on a sensory journey to demonstrate the latest customer service techniques – an essential go-to hot spot for all spa and salon owners and managers.

Rae Morris will be weaving her makeup magic in another round of her revolutionary Advance Class Workshops, indispensable for all budding makeup artists. Similarly beauty school pioneers, Elly Lukas College, return for 2010 with two ground-breaking interactive workshops. An essential stop for beauty therapists, Elly Lukas will present Eyelash Extension and Sound Therapy workshops, with live demos, and the latest application techniques.

Celebrity favourite, makeup artist extraordinaire, Max May will be live on the main stage sharing the secret of his success with demos of the latest trends in makeup. Visitors also will be inspired by the Make-up Awards where competitors battle across 2 categories – Super Heroes and Villains and Brides through the Ages! And with daily catwalk shows and the Nail Awards it will be one busy expo schedule.

Pampers and champers will be in abundance as visitors can try a hot new manicure at the Nail Bar or get the girls together for a glass of bubbles in the brand new Champagne Lounge. Sydney International Spa & Beauty Expo 2010 will offer salon owners, store managers and beauty professionals a unique vision on the latest innovations in the beauty and spa arena.

It all happens at the Sydney Convention and Exhibition Centre on September 4-5, 2010 from 10.00am - 5.00pm daily.

For information about participating and to register attendance to the event, please check the official website

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**Update as at August 20, 2010**

Minx nails, pioneers in haute couture nail art, have teamed up with the Sydney International Spa & Beauty Expo to offer visitors the ultimate indulgent experience at the Minx, Mani’s & Martini’s nail bar.

Head to Hall 3 where celebrity favourite and world renowned nail brand Minx will be taking bookings onsite for these super stylish nail makeovers whilst visitors relax in comfy lounges and sip away on a delicious cocktail. A firm favourite of Beyonce, Lady Gaga and Katy Perry, Minx has taken the world by storm with a plethora of super cool nail colours and their signature, innovative application technique.

This year Australia’s premier spa and beauty trade event is back with more innovation, a fresh vision and a new focus covering all areas on the spa and beauty business spectrum.

To register for the event please visit here

Sydney International Spa & Beauty Expo 2010
September 4 & 5, 2010
Saturday 9.00am – 6.00pm; Sunday 10.00am – 5.00pm
Sydney Exhibition and Convention Centre

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**Wrap up of the event**

The Sydney International Spa & Beauty Expo Sydney 2010 was a bustling melting pot for what’s hot and what’s now in both spa and beauty. The latest trends, innovative new products and a stellar line-up of industry experts were showcased to a dedicated audience of salon professionals. An electric atmosphere filled the huge exhibition space, a sexy summer sound track pumped from the main stage fashion parades whilst the Concept Spa offered a haven of calm amongst the crowds. Recognising young talent, the makeup and nail awards once again offered visitors a first look at the professional stars of tomorrow; salon and spa owners lapped up the chance to learn from the experts in the straight talking seminars. The 2010 Sydney International Spa & Beauty Expo set the scene for an exciting year ahead in the business of beauty!

Luxurious stands offering the latest in beauty dominated Hall 1. Bioline Jatò, an opulent salon brand from Italy, exhibited for the first time at the Expo. They launched their Diamond Dust Body Treatment; dust from the precious stone is mixed with natural botanicals to create the ultimate in salon luxury. Tommaso Corradini, one of the owners flew in from Italy to visit the Expo, “What I like about Beauty Expo is that it’s a captive audience for traders and professionals, the quality of information here is second to none, and we’re thrilled to be involved.” Bioline Jatò were represented around the Expo by two, whirling, twirling, mime characters carrying parasols and dressed in floor length giant hoopla outfits, billowing with bright blue, bendy Lycra, avant-garde and only at the Expo!

The quest for flawless skin whilst avoiding treatments under the knife sparked an apparent increase in the number of non-invasive cosmetic technologies on offer at the Expo this year. Kim Thomasson, Chief Educator at Thalgo, presented the Mesolift Treatment, an in-salon technology that helps to plump the skin and smooth fine lines by passing a microcurrent though the upper dermal layers, a cutting edge treatment showcased for the first time at the Sydney International Spa & Beauty Expo.

Skin rejuvenation wasn’t confined to in-salon treatments only. UK based brand Clarisonic showcased their sonic-wave cleansing tool for the first time in Australia. Using sonic technology, the nifty handheld cleansing brush claims to cleanse so effectively that products are more easily absorbed after use.

Salon owners were searching for new ways to promote health and wellbeing. Looking at the bigger picture was Sherry Strong, food philosopher and nutritional specialist, who offered seminar goers an insight into her observations about conventional versus organically produced food and how this can impact on health and beauty. Beauty, it would appear, blossoms from the inside out and Sherry highlighted the need for a considered approach to nutrition, stating “Nature has the absolute answers.”

Visitors were given access to Mother Nature’s beauty cabinet in Organics, a sector designed to promote brands certified as organic. Jala from Couleur Caramel, a French, organic makeup label added: “Its great to be part of this area, the area is bustling right next to the main entrance, highlighting the growing demand and importance for organic beauty products.” Miessence, Bloom Cosmetics and Babor also flew the flag for organics at the Expo.

The sights, scents and sounds of the Middle East were evoked in the Concept Spa. Craig Howorth of Gwinganna Lifestyle Resort treated visitors to four daily demonstrations of his “Heartfelt Healing” technique, where sound meets massage and movement for a wholly holistic therapy. Craig talked about his treatments going beyond pampering and becoming an experience, stimulating all the senses. He moved and danced around his subject, a truly unique and innovative technique, ancient in its essence yet a thoroughly modern interpretation of holistic therapy. Platinum visitors were invited to relax and unwind in the Middle Eastern themed tea room, a sanctuary within the Expo.

Subtle Energies, pioneers in Ayurveda Aromatherapy, were on hand to educate about their use of ancient science in modern day spa space. The delicately fragranced oil filled the Concept Spa and passers-by were handed lime oil infused tissues to revive the senses.

“Tantasia” was the latest bronzing crème launched by leading mineral makeup brand Jane Iredale, and this glamorous name set the scene for Hall’s 2 and 3, both bursting with new tanning treatments and the hottest in fashion-forward nails. Minx Nails, famous for taking care of Beyonce’s and Katy Perry’s nail couture, once again proved a huge smash with the crowds, their Mani and Martini Bar was fully booked for the entire weekend, offering a celebrity manicure for those lucky enough to bag an appointment!

The celebrity treatment didn’t stop with nails, Aviva Labs; the tanning experts to the stars brought their famous Hollywood treatment to Sydney International Spa & Beauty Expo. The brand is famed for creating glowing skin for superstars at MTV Awards, Emmy’s and the Oscars, they showcased their latest organic tanning range at the show.

The country's brightest stars shone this year at the Nail Awards. Under the watchful eye of organiser Sarah Wong, nail artist extraordinaire, the contestants were challenged in a number of vibrant categories, overall winner Olga Menshikova created a stunning display, inspired by British Punk and Gothic Undead, just two of the many categories she competed in.

Over at the Make-up Awards on Saturday lunchtime Irina Mulligan wowed the crowds with her Voodoo Witch creation, she won the top gong with the look inspired by the 1973 James Bond Movie, Live and Let Die. Sunday saw an awe inspiring display of classic glamour as Michlle Dube won the top prize with her 1930’s screen goddess look, in the “Brides Through The Ages” category. Celebrity make-up artist Nigel Stanislaus was on hand to offer his tips on perfecting the ultimate starlet-style smoky eye. Entertaining the crowds from the main stage, Nigel gave hints and tips on creating a soft and sexy finish, sharing his experiences from around the world.

Rae Morris chaired a packed seminar, as aspirant artists lapped up the chance to learn from the industry superstar. Express Make-up was one of the themes for Rae’s seminar, a topic that alludes to a contemporary shift in approach to makeup and beautifying. Retail and spa expert Jaclyn Hughes echoed these thoughts, referring to the recent trend as “pampering with a purpose”. She identified recent economic events and increasing lifestyle demands as the driving force behind this shift in attitude.

Time restraints in modern day life call for treatments that get results and glamorous makeup that can be created in a flash. The enthusiastic crowd at the Sydney International Spa & Beauty Expo Sydney 2010 were given exclusive access to the latest in beauty trends and learned from experts, at the cutting edge of the business.

Some of the sights of the Expo.