:: Spotlight :: 30 Days of Fashion & BeautyBy: Carmine PascuzziACP Magazines has announced that 30 Days of Fashion & Beauty – Australia’s biggest-ever integrated advertising and retailer initiative – will return in September 2008, with extended features set to further enhance the success of the winning model. Launched in 2007, 30 Days of Fashion & Beauty incorporates a multi-platform portfolio of multimedia and interactive consumer focused campaigns occurring through the duration of September. Led by some of the country’s leading fashion and beauty experts at ACP Magazines, the collection of more than fifty events and initiatives will include invite-only VIP parties, live shows, record-breaking attempts, designer meet-and-greets and retail events. Scott Lorson, CEO, ACP Magazines, said: “Our plans for 2008 are more elaborate than last year’s campaign. Australian consumers will have the opportunity to interact with some of their favourite brands in unique and exciting ways – and our advertisers will have a dynamic range of platforms to engage with their audiences.” Pat Ingram, Group Publisher, Women’s Lifestyle, ACP Magazines, said: "30 Days of Fashion & Beauty was an incredibly successful initiative for ACP Magazines in 2007 and reinforced Australia’s position as a world-class player in the fashion and beauty industry.” ACP Magazines Women’s Lifestyle titles involved in the integrated campaign include Harper’s BAZAAR, Madison, Shop Til You Drop, NW, Cosmopolitan, The Australian Women’s Weekly, Take 5, TV Week, Woman’s Day, Dolly, Cleo, and Good Health & Medicine. New launch Grazia, Australia’s first weekly magazine to combine celebrity, news and fashion, will also be a leading title of the 30 Days calendar. A men’s component will be incorporated into this year’s 30 Days of Fashion & Beauty initiative, with Men’s Style and FHM joining the stable of mastheads involved. 30 Days of Fashion & Beauty in 2008 will also include the launch of the exclusive 30 Days VIP LUXE, a luxury sub-brand to add an element of exclusivity for high-end partner brands. These events will be VIP only, with unique branding and a dedicated marketing campaign throughout the 30 Days calendar. Lynette Phillips, ACP Magazines Director of Sales, Women’s Lifestyle & Corporate, said: “I am thrilled to extend the reach and brand loyalty of ACP Magazines and create a compelling opportunity for advertisers to be involved with 30 Days of Fashion & Beauty phenomenon.” ***************************************************** **Update as at August 16, 2008** The official website for 30 Days of Fashion and Beauty has arrived, with visitors given the chance to win a double pass to the exclusive launch party, and rub shoulders with international ambassador and Hollywood star Eva Mendes (right top) along with the face of 30 Days of Fashion & Beauty, Nikki Phillips (right bottom). The website is the only destination the public can go to sign up and register to be part of the 30 Days of Fashion & Beauty calendar. Led by the country’s leading fashion and beauty experts at ACP Magazines, the second annual 30 Days of Fashion & Beauty campaign includes a portfolio of nearly one hundred events and initiatives: from red carpet parties, to live runway shows, record-breaking attempts, designer meet-and-greets and retail events. Lynette Phillips, Director of Sales, Women’s Lifestyle and Corporate at ACP Magazines said, “30 Days of Fashion & Beauty in 2008 builds on the outstanding success of the inaugural campaign, meaning everything is bigger, better and bolder. “The website is core proposition of the 30 Days brand offering. Not only can people register and book themselves into the much-hyped events, but there are also celebrity guest style galleries, behind the scenes video, gossip, giveaways and fashion and beauty tips from some of the country’s leading magazines.” Last year, the 30 Days of Fashion & Beauty website attracted over 44,000 unique hits, with numbers anticipated to more than triple in this year’s campaign. EVA MENDES 30 Days is thrilled to welcome gorgeous Eva Mendes as its international guest for 2008. The super-stylish actress is an obvious choice to represent the glamour of the month's events. Eva will also be featured in provocative new worldwide print and television campaigns for Calvin Klein fragrance and underwear. For her, fashion and beauty is about the deliciously decadent joy of being a woman - which is exactly what 30 Days is all about. “I love fashion and dressing up,” the exotic brunette has said. “I just love all that fun stuff that goes with being a girl.” NIKKI PHILLIPS She’s modelling’s current “it” girl and the face of ACP’s 30 Days of Fashion and Beauty. At just 24, Nikki Phillips has ten years of super-modelling behind her, having strolled the runway for Dior, Armani and Dolce & Gabbana, hosted TV shows and appeared in Hollywood movies. ********************************************************** EVENTS HIGHLIGHTS August 26 August 27 August 28 September 1-18 September 1 Prior to the screening and Q&A the girls will get pampered by Priceline Princesses in a Directors Suite at Sydney’s Entertainment Quarter. Here they will meet the Dolly Entertainment and Style Editor and receive some great Skechers and Dolly products. September 3 These will be auctioned off at an exclusive dinner, held at the old stable in the Newmarket Complex, Randwick decked out with glittering chandeliers and a 10 metre long table, with all proceeds going to the National Breast & Ovarian Cancer Centre of Australia (NBOCC). Attendance by Invitation Only September 9 30 Days of Fashion & Grooming is the ultimate celebration of style. And this year it’s time for the men to join in the fun. The Ultimate Men’s Runway Show – proudly presented by ASUS, powered by Intel and brought you by men’s style australia, FHM and RALPH. With nine fashion brands showing across the three magazines, this show will be a celebration of the great variety that now exists in Australian Men’s Fashion. September 10 An exquisite High Tea will be accompanied by a showing of men’s and women’s race wear and conversations with some of Melbourne’s finest milliners including Richard Neylon, Serena Lindeman and Paris Kyne. Men’s Style editor Peter Holder will MC the event. Attendance at this event is by invitation only. September 11 The editors from Harper's BAZAAR, madison and Men's Style magazines share tips on the latest looks for the new season, how to go from work to cocktails with one outfit, and Spring Racing ideas for both men and women. In store styling will be available, and all guests receive 20% off all new season product. September 11 Whoever said UGGs were for winter only? Well they were wrong! Come and check out the latest summer range of UGGs at an exclusive VIP Showcase. Be quick as only 100 registrations will be accepted. Everyone who registers for the event will receive a $50 voucher on arrival to spend on the night only. You have never been so comfortable whilst sipping Champagne as you will with UGG Australia. Please note: People under the age of 18 will be asked to show ID at the door as alcohol will be served at this event. September 11 Discover the next BIG thing in fashion and beauty on the catwalk at Grand Plaza Shopping Centre! September 12 Your chance to meet Woman’s Day Beauty Editor Mary Zavaglia and hear her tops tips and tricks for a fail-safe skincare and make-up routine. Mary will be joined on stage by a professional make-up artist and readers will have a chance to see Mary in action demonstrating the expert advice she shares with Woman’s Day readers each week. Please Note: Giftbags and chairs will be available to the first 50 customers to register to attend the event, with standing space available for customers who haven’t registered once all seats have been filled. September 17 The only place to be for Spring Summer Fashion is at Chadstone. Be at Chadstone on Wednesday September 17 to bring in the new season in style at the Spring VIP Shopping + Fashion Party, presented by MasterCard. Enjoy discounts of up to 50% off, a complimentary Vodka Cruiser Free*, and an exclusive fashion parade hosted by fashion royalty Alex Perry and milliner Donny Gallela. September 17 September 17 Come and join SHOP til you drop and Ben Sherman for the ultimate “Style Extravaganza”. A night of champagne, canapés, fashion workshop’s, music, models and more. Not only will the store be buzzing with fun and excitement but huge discounts will be available on the night also! Please Note: People under-18 will be asked to show ID at the door as there will be alcohol served at this event. Come and join SHOP til you drop and Ben Sherman for the ultimate “Style Extravaganza”. A night of champagne, canapés, fashion workshop’s, music, models and more. Not only will the store be buzzing with fun and excitement but huge discounts will be available on the night also! Please Note: People under-18 will be asked to show ID at the door as there will be alcohol served at this event. September 19 September 20 September 20 Cosmopolitan and Ella Baché Exclusive Event for College Applicants. September 4-25 Catch the latest looks and trends for the season with Mini Fashion Parades taking place every Thursday afternoon in September at Bayside Shopping Centre. A selection of Bayside’s retailers will showcase the latest looks for Spring 2008. Fashion Parades held on September 4, 11, 18 and 25 from 1.00pm. September 25 Readers will be able to hear how to create fabulous make-up looks at any age using the experts’ favourite products. Australian Woman’s Weekly Beauty Editor Kate Mahon will be showcasing her top make-up tips for your 30s, 40s and 50s, working with a professional make-up artist to highlight how to get the most out of your make-up collection. Please Note: Giftbags and chairs will be available to the first 50 customers to register to attend the event, with standing space available for customers who haven’t registered once all seats have been filled. September 26 Come along to one of our skincare workshops with madison's beauty team. Learn how to care for your skin at different life stages, trial Simple products and be given a one on one skin consultation. Attendees will have the chance to enter the “Be the face of Simple 2009” promotion with a cash prize of $20,000. September 27 Valleygirl Style Sessions with SHOP til you drop, Dolly and CLEO. Come along for a day of fun, fashion and discounts. September 30 To celebrate the launch of the new Prescriptive Solutions Series, De Lorenzo will be holding an exclusive launch event at De Nom Ruby Rabbit, Sydney's exclusive sanctuary to the stars, in Darlinghurst. Guests will enjoy complimentary drinks and canapés, an express blow-dry, receive a customised goodie bag and hear all the latest international hair trends, tips and info from Harper's BAZAAR Beauty Director, Eugenie Kelly. A wonderful opportunity for the girls to get together and enjoy some pampering and gifts and one lucky guest will win a years supply of De Lorenzo haircare products (conditions/limits apply). |
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