Mediasearch

:: Brand new American Crew Shave

By: Carmine Pascuzzi

Men’s shaving experiences will never be the same again thanks to American Crew. The world’s leading manufacturer of grooming products for men has officially announced the launch of its new Shave line-up, offering men a simple, enjoyable and stylishly packaged shaving solution.

The new shave line-up works not only to alleviate the discomfort of shaving, but contributes to improving every man’s skin condition. The four products include Moisturising Shave Cream, Lubricating Shave Oil, Precision Shave Gel, and Post-Shave Cooling Lotion. Active ingredients – such as tea tree oil, aloe vera, pumpkin seed and other natural extracts – clean, nourish and protect men’s skin.

According to industry sources, men spend an average of five months of their lives shaving and 90 percent of men will shave at least once a day, which adds up to at least 20,000 shaves in his lifetime*.

Lori Green, Marketing Manager for American Crew in the USA, said, “Shaving is one of those activities where the right tools and preparation are key. We’ve created four products that meet the needs of any and every man and provide the total grooming package.”

American Crew’s shaving products are designed for every type of beard and skin, with each product addressing a particular need.

Moisturizing Shave Cream ($24.95) is a herbal, conditioning formula that works well for normal to coarse beards and includes powerful antioxidants that ensure razor glide without drying the skin.

Precision Shave Gel ($24.95) is a non-foaming formula ideal for normal to fine beards. The clear gel also works well for neck cleanups, sideburns or head shaves.

Lubricating Shave Oil ($24.95) is a non-greasy solution that prepares skin for a close, effortless shave. It contains 12 beneficial oils that counter nicks, razor bumps, and ingrown hairs and may be used under shave cream or gel or as a primary shave product. It is also excellent for detail work on sideburns and goatees.

Post-Shave Cooling Lotion ($24.95) is a moisturising shave ‘relief’ with a dual action formula that functions as a lightweight moisturiser and calming aftershave. Active minerals help restore skin balance and inhibit inflammation. The lotion can be used after shaving or as a daily moisturiser on its own.

This collection of four Shave products will be available from September 2008. So complete your daily ritual with the most effective and beneficial products thanks to American Crew Shave.

American Crew products are available from selected leading salons throughout Australia. For stockist details, please call 1800 104 204.