:: Hurley wins Boardshort of the Year prize

By: Carmine Pascuzzi

Long associated with surfing the boardshort is an Australian icon and on any day, in any season, at any beach, you will find someone riding the waves in these aquatic essentials. So important is the boardshort to our beach lifestyle that there is even an award for the best pair! At the recently held Surf Industry Manufacturers Award (SIMA) the decision was unanimous; SIMA awarded the Hurley Advantage Series the 2008 Boardshort of the Year - turning Hurley into one of the surf industry’s most legendary brands. Hurley understands boardshorts need to make the surfing lifestyle enjoyable, and their designs are made by surfers for surfers. Timmy Curran, pro surfer and musician agrees, “No other boardshorts even come close.”

Introduced five years ago, SIMA identify the surf industry's most influential companies and recognise them for their efforts to advance and grow the industry over the past year. The advanced technology of the Advantage series comprises of 120% stretch, which is 14 x more stretch than the average boardshort; 72% less water absorption which means the Advantage is lighter when wet and dries faster and is 53% lighter, they feel like your not wearing anything at all. This technology makes the Advantage series not only a superior choice when it comes to boardshorts but a bloody awesome pair of shorts to surf in!

Ryan Hurley is passionate about his team’s achievement, “As the pinnacle boardshort of the ‘phantom’ series, the Advantage has hugely impacted the way I look at the future of boardshorts. Here at Hurley, we surf, so naturally we wanted something that made our surfing lifestyle that much more enjoyable. We were tired of being restricted by our equipment. I don't want a rash, I want to feel light as a feather, faster than a cheetah, more flexible than a Russian contortionist, and the Advantage boardshort fulfills those needs. We could even go as far as say that they will make you a better surfer!”

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