:: Thinking outside the square with JAG and Police

By: Carmine Pascuzzi

A strong emerging trend in timepieces around the fashion globe is the introduction of the square shaped dial and has also been produced by leading urban watch brands, Police and JAG time in their latest collections. Square-shaped timepieces offer the wearer something more unique with a sleek, modern appearance adopted by celebrities such as Kanye West, Diane Kruger, Naomi Campbell and Nicollette Sheridan to name a few.

JAG time launch their exciting new range with an array of new square styles for both men and women, with stainless steel and leather straps. Key women’s styles reflect a retro-femininity with bling being the essential ingredient. The men’s square styles look great in black or silver for a sporty or dress look. JAG was established over 30 years ago and has since become an iconic Australian fashion brand. It has developed further with JAG’s unique signature styling in fashionable timepieces.

Police take the square trend to new levels with strong masculine styles in black, silver and accents of rose gold and multi-function for men. Women’s styles feature either sporty, classic or elegant pieces with diamante detail, taking the wearer from day to night. The Police brand was born in 1980 in a beautiful mountain region near Venice, Italy. The 1980’s constituted an era of shaking off past Dogmas. Conditioning was out – freedom of expression was in. The Police brand has grown into a powerful lifestyle statement with sunglasses, timepieces, jewellery, fragrances and soon leather accessories.

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