:: Kardashians join forces with leading Australian designer
By: Carmine Pascuzzi
The Kardashian sisters have announced a global partnership with Australia's international designer Bruno Schiavi and his apparel company, Jupi Corporation. Kim, Khloe and Kourtney will collaborate with Schiavi on a complete brand launch encompassing apparel, home and accessories. The initial range to include a women's ready to wear collection, handbags, belts, wallets and lingerie expected to be in stores in 2011 in the US, Canada, United Kingdom, Australia and Germany.
Bruno said, “The Kardashian sisters are an inspiration to women of all ages and loved for their sense of fashion and style. I am extremely excited to be working with Kim, Khloe and Kourtney across so many fashion categories – taking their brand to women in key markets around the world.”
As an expert on body image and self esteem-building through his highly popular international brands, Bruno Schiavi is a natural choice to work with the high profile sisters. The Kardashians celebrate healthy and curvaceous body image, the importance of high self esteem and family values whilst still being fun, theatrical and sexy.
“We are excited to work with Bruno Schiavi in developing our first brand together,” stated Kim, Khloe and Kourtney Kardashian. “His expert design sensibilities, his amazing creativity, and his genuine understanding of female consumers everywhere make him the ideal partner.”
Schiavi's expertise in the creation of international brands was the perfect combination when looking for a partner that could work across some many fashion platforms with global retail experience. Plans are already underway after the first collection to extend the brand into luggage, swimwear, shoes and kids fashion.