:: New broadband video series Model.Live

By: Carmine Pascuzzi

Model.Live is a new broadband video series that documents the lives of three IMG Models on their way to fashion shows around the world. Created by IMG Media and sponsored by Express.com, the 12-episode show, which will air on Vogue.TV, reveals the truth about how professional models live, and the hard work and commitment required to achieve star status. The story will simultaneously unfold on global Social Media Network Bebo where viewers can interact with the models and receive instant updates on their activities and experiences throughout the day.

Model.Live follows three girls - Austria Alcantara (http://www.bebo.com/austriaalcantara) of the Dominican Republic, Cato van Ee (http://www.bebo.com/CatoVanEE) of Amsterdam and Madeline Kragh (http://www.bebo.com/MadelineKragh) of North Carolina - every step of the way, from the moment each leaves home, to professional coaching, casting calls, hair and makeup trials, late-night fittings…and finally the catwalk. The journey begins in New York City with Mercedes-Benz Fashion Week and continues through the fall schedule of shows in London, Milan and Paris.

After every episode, the story continues on Social Media Network Bebo, the global social media network, where each model updates her profile daily with video diaries, text messages, photos, blogs, schedules and more. To further the show’s interactive experience, viewers can comment on each model’s progress or post messages of support, encouragement and advice via the Model.Live Channel Profile

Additionally, viewers can submit questions to the models on Express.com, where one question will be featured and answered each week. Model.Live video outtakes, sweepstakes and merchandise will also be available on Express.com.

When viewed on Vogue.TV, viewers will be able to shop for Express apparel and accessories featured in each of the episodes, including trends inspired by each model’s signature look as she packs, travels, and attends appointments and events. New products will be available each week that viewers can buy immediately from Express on Vogue.TV or at Express.com. Viewers can also send detailed product information and Express store locations to their mobile phone.

New episodes will be broadcast every Friday for 12 weeks.