Mediasearch

:: Raoul opens at Crown Melbourne

By: Carmine Pascuzzi

Australia has officially welcomed the first store for international fashion brand RAOUL, located at Crown Melbourne. The store was launched recently, to showcase the stunning Spring-Summer 2010 Collection, with a lavish cocktail reception for invited guests. RAOUL marked the celebration with welcome addresses from Douglas Benjamin (F J Benjamin CEO & RAOUL Creative Director) and Ann Peacock, (Crown General Manager of Public Relations).

The launch saw the Crown store transformed into a beautiful cocktail area decorated with fresh flowers and a custom designed RAOUL bar where mixologists created bespoke RAOUL cocktails and mocktails for guests to enjoy along with Mumm champagne and delicious canapés. The guestlist featured some of Melbourne’s most prominent social identities including Lindy & Michael Klim, Grant Smillie, Zoe Weir, Nick Bracks, Greg Tyshing, Brodie Young, Silvana Lovin, Georgia Sinclair, and Matt Donovan who, along with Lindy Klim, provided the DJ action at the event.

The creative forces behind RAOUL (Douglas and Odile Benjamin) and key members of the F J Benjamin team flew in from Singapore especially for the night. Douglas Benjamin said, “This was a fantastic evening and the warm, enthusiastic response to RAOUL’s brand of accessible luxury has shown that we are well-placed to serve an interesting niche in the Australian market.”

During the night, guests viewed RAOUL’s Spring-Summer 2010 collection on some of Melbourne’s top models who mingled with the crowd. Many guests noted that the collection should be a hit with race-goers as they start to choose their outfits for the upcoming Spring Racing Carnival. The V-shaped design of the store was also well noticed, with distinct areas for men and women.

Here are pictures from the occasion.