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:: V Raw LiveStyle Design Search 2010

By: Carmine Pascuzzi

The V Raw LiveStyle Design Search has launched, giving one up-and-coming fashion designer the chance to showcase their collection at Melbourne’s LiveStyle Festival in 2010, plus $8,000 to see their creations come to life. The winner will also land the opportunity to be personally mentored by fashion guru Bowie Wong.

LiveStyle is a unique fashion festival that combines fashion, music and entertainment under one roof. Participants from 2009 included the likes of Diesel, Bettina Liano, G-Star, Ed Hardy, Pepe Jeans, Adidas, Converse and True Religion. 2010 will see the V Raw LiveStyle Design winner selling their designs among some of the best Australian and international labels.

The V Raw LiveStyle Design Search will be judged by a panel of experts:

Bowie Wong – Acclaimed Sydney based fashion designer who has dressed the likes of Delta Goodrem, Good Charlotte, The Veronicas and George Michael.

Sally Nolan – Famous magazine’s Fashion and Beauty Director who spends her days bringing top celebrity fashion to the pages of Famous and has a knack for knowing what Australian’s are loving on the red carpet, catwalk and in the stores.

Roxy Jacenko – A successful, young entrepreneur who heads up fashion PR agency, Sweaty Betty. Roxy has worked with a spectrum of designers from Diane Von Furstenberg to fresh talent like Rachel Gilbert.

Bowie is proud to be part of the V Raw LiveStyle project saying, “The start of someone’s career is so important; it is a combination of hard work, vision and opportunity. The idea of the V Raw program is to give young people an opportunity to break into creative fields; this competition takes it a step further by giving one designer a chance to show their work alongside some world-renowned labels.”

The V Raw LiveStyle Design Search requires entrants to submit five to ten visuals of their work and respond to a set of questions about their influences and motivation. Budding designers can enter here

V Raw will give the winner an $8,000 grant to get their collection into production and ready for sale at the LiveStyle event.

Bowie will also be acting as a mentor throughout the competition, allowing the winner to see first-hand how his ideas go from inspiration to runway. He said, “I’m looking forward to reviewing the design submissions and seeing what Australia’s next generation of designers will produce. I think this competition provides an incredible opportunity, one that not only opens doors but also provides a real learning experience.”

Entries close November 1, 2009.

For more information, visit

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