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:: Spotlight :: AFI Award for Screen Content Innovation

By: Carmine Pascuzzi

The Australian Film Institute recently announced the nominees for the inaugural AFI Award for Screen Content Innovation.

The winner of the inaugural AFI Award for Screen Content Innovation will be announced at the 2009 AFI Outstanding Achievement Dinner, to be held at the Melbourne Convention Centre on Saturday August 1, 2009. The 2009 Raymond Longford Award recipient will also be announced on the night.

The AFI Award for Screen Content Innovation has been established by the AFI in conjunction with an industry advisory panel. The award seeks to recognise and acknowledge creativity within the screen industry and the successful employment of new media tools to either extend traditional formats or develop new formats, and in so doing create more rewarding and engaging audience experiences.

This year’s inaugural AFI Award for Screen Content Innovation nominees are:
FORLORN GAZE - Sarah-Jane Woulahan
GALLIPOLI: THE FIRST DAY - Sam Doust, Meena Tharmarajah, Astrid Scott
SCARYGIRL - Sophie Byrne, Nathan Jurevicius
SCORCHED - Ellenor Cox, Marcus Gillezeau

An extensive list of projects was considered and a jury of respected industry professionals reviewed the works to determine the four nominees and winner. Throughout the process the AFI has been excited to see the breadth of new ways that producers are seeking to engage and deepen the audience experience, utilising the new technologies available to them.

AFI CEO Damian Trewhella said, “This year’s nominees for the AFI Award for Screen Content Innovation showcase examples of successful community engagement and interaction with multiple levels of fictional story elements combined with real world experiences, innovative new ways of telling well known stories, cutting edge 3D animation, new ways of integrating technology to engage the audiences in a way that they have not known before, immersive and exceptional art direction, projects of which the scope was immense and on a scale that our audiences had not seen before.”

The 2009 AFI Outstanding Achievement Dinner will be held on Saturday August 1, 2009 at the Melbourne Convention Centre and is presented by the Australian Film Institute in partnership with the Victorian Government and in association with the Melbourne International Film Festival.

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