banner image

:: Spotlight :: Australian/New Zealand film SUNDAY launches multi-platform release

By: Carmine Pascuzzi

Feature film Sunday launches May 2 in an Australian-first multi-platform release combining a theatrical season with online streaming via Australian SVOD platform Stan, DVD, and via VOD platforms iTunes, Sony, Xbox, Google Play, Fetch TV, Vimeo on Demand, Reelhouse & Dendy Direct.

Sunday stars award-winning actors Camille Keenan (Underbelly, Packed to the Rafters, Satisfaction) and Dustin Clare (Spartacus, Strike Back, Goddess, ANZAC Girls) who embraced the unique opportunity to make the film while Camille was pregnant with the couple’s son.

Eve and Charlie are about to have a baby, but are no longer together. After years of history and months of separation, they have 24 hours to find their way forward. Set in Christchurch, New Zealand one year after the earthquakes that devastated the city, Sunday is a story like the city: one of past devastation and a chance at rebuilding.

Written by Camille and Dustin together with director Michelle Joy Lloyd, Sunday is a classic tale of two people whose lives intertwine with the city they inhabit. Set in Melbourne and Christchurch, the film is set one year after Christchurch’s devastating earthquakes. While it is not an earthquake film, it is a story like the city of Christchurch: one of past devastation, beauty and a chance at rebuilding bigger and better than before.

MULTI-PLATFORM STRATEGY – “watch it your way”

Sunday’s multi-platform Australian release follows the successful New Zealand December 7 multi-platform release. The strategy was a pro-active approach to audience accessibility and piracy. Producer Dustin Clare said “As independent filmmakers we want to make our film accessible to the widest possible audience and we need to respond to the changes taking place in our industry. A multi-platform release responds to these opportunities in an innovative way, with audiences being the ultimate beneficiary. In many parts of Australia people would normally be waiting a long time after the release date before the film reaches them. Video On Demand and streaming services like Stan are completely changing access, which is why it is such an exciting opportunity to partner with all these great platforms in launching the film nationally. We created this film to be viewed on the big screen and hope that audiences respond to that in the cities and town where we have secured theatrical screenings. But in the many parts of Australia where the film is not playing in cinemas, we invite audiences to ‘watch it your way’ by providing so many options.”

Stan’s Director of Content and Product, Nick Forward, welcomed this Australian-first partnership with a day-and-date release of a feature film. “We’re delighted to be part of the innovative multi-platform release of Sunday, continuing Stan’s ongoing strategy to bring the best new content to Australian audiences as early as possible. For the first time, Australians will be able to enjoy a feature film on an SVOD service at the same time as the theatrical release. We’re pleased to help bring this wonderful film to a wider audience through Stan.”

Sunday opens exclusively at Classic Elsternwick & Cameo Belgrave on Saturday May 2.

****************************************************************************************

Feature film SUNDAY will have its international premiere at Toronto's 13th Annual Female Eye Film Film Festival in June where the film has been nominated for both Best Foreign Feature and Best of Show.

The Female Eye Film Festival showcases the work of independent female directors from around the world and has been a mainstay on Toronto’s festival scene since it was founded in 2001 by writer/director/producer/actress Leslie Ann Coles.

SUNDAY director/writer/producer Michelle Joy Lloyd said “Film is such a powerful medium, we must ask who is telling our stories. Diversity is important, as it allows for a different type of story to be told. Female Eye provides a platform for women directors of independent cinema to showcase their films. Our stories are relevant, but not often told. I'm excited SUNDAY has been selected to run in competition.”

***************************************************************************************

**Cinema locations confirmed**

Sunday will screen in Australia at the following cinemas from May 2:

Melbourne: Classic Cinemas Elsternwick & Cameo Belgrave
Sydney: Golden Age Cinema, Surry Hills
Adelaide: Trak Cinema, Toorak Gardens

NSW:
Byron Bay: Pighouse Flicks - season opens May 2
Gunnedah: Civic Cinema - season opens May 2
Narooma: The Kimena - season opens May 2
Kingsclliff: Cinemax Cinemas - season opens May 2
Warrawong: Gala Cinema - season opens May 2
Murwillumbah: The Regent Cinema - season opens May 2
Glenn Innes: Chapel Theatre - screening May 3
Tumut: Montreal Theatre - screening May 10
Bowraville Theatre - screening May 16

VIC:
Ballarat: Regent Cinema - season opens May 2
Castlemaine: Theatre Royal - season opens May 10
Melbourne: Croydon Cinema - season opens June

QLD:
Nambour Art House Cinema - season opens May 31