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:: Spotlight :: Jim Beam Rockography

By: Carmine Pascuzzi

Legendary rock photographer Bob King is the guest curator for the launch of ‘Jim Beam Rockography’, a live music photography exhibition on Thursday March 17 at the Oxford Arts Factory. The exhibition will be showcasing the best of photographic works taken at festivals and venues throughout 2010 by up and coming talent. The shots have been chosen from over 3000 submissions to Jim Beam’s music website ‘The Label Behind Live Music’. There will also be a special guest DJ performance by Brad Heald, guitarist for The Vines.

Bob King, curator of the Jim Beam Rockography exhibition, is a celebrated rock photographer who started his professional career in 1964 photographing The Beatles at Sydney Stadium. Since then Bob’s star has continued to rise and is now known as the rock photographer of choice by Nikon and has photographed everyone from ABBA to Zappa. “Rock photography is alive and well and has a great future ahead, with lots of young talent,” Bob has said about the photographers chosen to exhibit their work.

Also contributing their genius to the launch is renowned music illustrator Ken Taylor, who has worked with the Rolling Stones, Bob Dylan, Metallica and Crowded House to name just a few. Ken, who is also the artist behind several of the Jim Beam Bootleg posters, will be painting a massive mural on the wall to complement the photographs chosen by Bob King. Ken is a Melbourne based illustrator and has just progressed to the Grand Final of Secret Wars, to be held in April.

One of the five exhibitors showcased at the Jim Beam Rockography exhibition is Emmalea Visman from Brisbane. Emmalea Visman was the LBLM.com’s 2010 “Bluesfest Rookie Photographer” competition winner and is now a motivated, confident and always readily available photographer with a passionate drive for live music photography.

“Our new initiative Jim Beam Rockography is just another way we can celebrate the The Label Behind Live Music. Rockography is a great way in which we can showcase the work which goes on behind the scenes. We have enjoyed working with up and coming photographers and look forward to showcasing their artwork to the general public. Jim Beam would like to congratulate them on their great work of capturing amazing moments of live music”, says Ray Noble, Brand Director, Jim Beam Bourbon Portfolio.

The Jim Beam Rockography exhibition, featuring many familiar rock faces including Thousand Needles In Red, will be launching on Thursday March 17 with a celebrity fuelled party and will be running for six weeks for all Oxford Art Factory patrons to enjoy. The exhibition also coincides perfectly with the Jim Beam Bootleg tour, with the Sydney Bootleg event which will be held Saturday March 19 at Oxford Art Factory. Bootleg is an indie night specifically tailored to Australian live music that was started in 2005 and is being partnered by Jim Beam this year.

Jim Beam Rockography and The Label Behind Live Music is developed and managed by Sydney-based marketing agency Rockstar Management.