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:: Spotlight :: Experience Beyonce's "Mrs Carter Show World Tour" with Pepsi Next

By: Carmine Pascuzzi

Beyoncé and Pepsi Next will collaborate to bring extraordinary and unforgettable experiences to fans across the globe as they prepare for the eagerly anticipated “The Mrs. Carter Show World Tour”. Not only will Pepsi Next help scores of Beyoncé fans get access to her sold out worldwide tour, it will also enable fans to express Pepsi Next’s brand spirit and channel the excitement of NOW through unique activities such as limited edition packaging and on pack promotions with opportunities to win concert tickets every day, tickets to Beyonce’s concert in New York and even a meet and greet with Beyonce in Sydney!

Meet Beyoncé
25 lucky fans will have their dreams come true when Pepsi Next gives them a once-in-a lifetime opportunity to meet superstar Beyoncé during “The Mrs. Carter Show World Tour.” Fans can win tickets through an exclusive in-store promotion as well as through the Pepsi Australia Facebook page

Win Tickets
Beginning on September 2 and continuing every day through to October 20 in Australia Pepsi Next will offer fans the unique opportunity to win highly coveted tickets to the sold out “Mrs. Carter Show World Tour” via an on on-pack promotion on 600ml bottles of Pepsi Next and Pepsi. There will also be an exclusive in-store promotion with tickets to win an amazing VIP trip to New York to see Beyonce live in concert.

Kim McConnie, Marketing Director from Pepsico commented: “We are proud to be partnering with Beyoncé’s ‘The Mrs. Carter Show World Tour’ when it comes to Australia in October. Beyoncé’s vibrancy and energy are reflected in the brand’s DNA, which is epitomised in the new breed of cola, Pepsi Next. Together with Beyoncé we are excited to offer unique ways for fans to interact with the show and with Pepsi Next through a range of fun activities and promotions.”

Pepsi support of “The Mrs. Carter World Tour” is the next phase in the new creative and wide-ranging global collaboration with Beyoncé, which includes content co-creation, innovative fan engagement, the unique ‘Pepsi Opening Act’ platform and a new visionary advert.

BEYONCE dates
AUCKLAND VECTOR ARENA FRIDAY OCTOBER 18
MELBOURNE ROD LAVER ARENA TUESDAY OCTOBER 22
BRISBANE ENTERTAINMENT CENTRE MONDAY OCTOBER 28
SYDNEY ALLPHONES ARENA THURSDAY OCTOBER 31
ADELAIDE ENTERTAINMENT CENTRE TUESDAY NOVEMBER 5
PERTH PERTH ARENA FRIDAY NOVEMBER 8

TICKETS ON SALE 10am FRIDAY JULY 19