:: MTV Networks Australia set to launch MTV Classic

By: Carmine Pascuzzi

MTV Networks Australia is to launch MTV Classic, a 24-hour music television channel designed specifically to showcase classic contemporary music and artists. Aimed at 25-40 year old Australian music lovers, MTV Classic will complement MTV’s flagship music channel, MTV Australia, with a music and music-inspired entertainment format on artists, music genres and programming from the 80s to the 00s.

MTV Classic will showcase the artists and hits that have been part of the music landscape since the network’s inception in 1981. Home to back catalogue and current hits of international artists such as Madonna, Red Hot Chili Peppers, Michael Jackson and Prince, alongside iconic Australian acts from the same period including INXS, Powderfinger and Silverchair, MTV Classic will also broadcast acclaimed MTV music-inspired series including MTV Unplugged, Behind the Music, Storytellers and The Osbournes and early artist footage from the MTV archives.

MTV Classic will go live on Saturday, May 1 2010 and will replace VH1 on channel 810 in the Music & Radio section of the Electronic Program Guide.

To celebrate the launch of MTV Classic, MTV will be staging a one-off live music event featuring classic Australian and international acts that have influenced today’s music culture. The event, which will this year be staged in place of the network’s traditional Awards format, will showcase artists and bands that 25-40 year old Australians have grown up with and will premiere on MTV Classic in May.

MTV Classic can be seen from Saturday, May 1 via Foxtel, Austar and Optus.